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With an appropriate approach, running a company blog can help you generate new sales leads. It’s an ideal recipe for building relationships with customers. A blog is a quality advertising tool that supports SEO, improves Google positions and makes it easier for potential buyers to access your store.
Is it worth running a blog for an online store?
Of course it is. Running a company blog will help you position yourself as an expert and this way, customers will see that you are involved and passionate about things you do. A blog means chronologically ordered posts published on a website. It’s frequently used to convey advertising messages and improve sales.
A blog as an advertising tool
With the help of a blog, you can comprehensively describe your store and product range. Provide insights into topics related to your industry which will show that you are an expert in the field. Thanks to such activities, you can indicate what values are the most important to your business and attract new buyers by showing that apart from selling products you also have profound knowledge of the industry.
How to select blog topics?
First and foremost, take the scope of your business activity into account. Don’t go beyond your company profile. Guidelines, slideshows, infographics or reviews are only some of the forms you may benefit from when running your blog. Try to create diversified content so that each entry includes a few unique pieces of information.
How to run a blog?
When running a company blog, it’s crucial to focus on basic principles that need to be taken into account when creating entries:
- publish new posts regularly, be diligent,
- follow the subject matter of your website, update it if anything changes,
- be yourself, discuss subjects you are familiar with,
- focus on correct spelling, apply sophisticated vocabulary,
- use keywords that will improve your SEO and Google positions,
- be creative, complement entries with graphics.
Don’t forget to pay attention to details. One entry may be enough to attract users’ attention.
