{"id":6726,"date":"2023-01-06T10:35:00","date_gmt":"2023-01-06T09:35:00","guid":{"rendered":"https:\/\/megamo.eu\/what-is-a-call-to-action-cta\/"},"modified":"2024-06-28T11:50:08","modified_gmt":"2024-06-28T09:50:08","slug":"czym-jest-call-to-action-cta","status":"publish","type":"post","link":"https:\/\/megamo.eu\/pl\/czym-jest-call-to-action-cta\/","title":{"rendered":"Czym jest Call to Action? (CTA)"},"content":{"rendered":"\n<h3><i class=\"icon-clock\"><\/i>&ensp;2 min czytania<\/h3><div class=\"entry-divider is-divider small\"><\/div>\n\n\n\n<p>G\u0142\u00f3wnym zadaniem CTA (ang. Call to Action) jest wezwanie do dzia\u0142ania. Celem takiego wezwania jest przede wszystkim nak\u0142onienie u\u017cytkownika do wykonania konkretnego dzia\u0142ania, takiego jak np. klikni\u0119cie w przycisk, wys\u0142anie formularza, zarejestrowanie si\u0119 na stronie, pobranie aplikacji, czy te\u017c kupno. Z CTA mo\u017cesz zetkn\u0105\u0107 si\u0119 najcz\u0119\u015bciej pod postaci\u0105 wyrazistego napisu, b\u0105d\u017a przycisku zawieraj\u0105cego nast\u0119puj\u0105cy tekst: czytaj dalej, zam\u00f3w, skorzystaj ju\u017c teraz itd.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-dlaczego-stosowac-cta-i-gdzie-je-umieszczac\">Dlaczego stosowa\u0107 CTA i gdzie je umieszcza\u0107?<\/h3>\n\n\n\n<p>Na pytanie dlaczego stosowa\u0107 CTA, jest bardzo prosta odpowied\u017a \u2013 do\u0142o\u017cy on cegie\u0142k\u0119 do wzrostu konwersji. Tak, tego dok\u0142adnie od CTA oczekujemy. CTA ma przede wszystkim by\u0107 zach\u0119t\u0105, \u201ekusicielem\u201d, aby u\u017cytkownik przypadkiem nie straci\u0142 zainteresowania.<\/p>\n\n\n\n<p>Ciekawe rozwi\u0105zanie stosuje si\u0119 w grach, a przede wszystkim w \u201edarmowych\u201d grach na telefon. Czy zetkn\u0105\u0142e\u015b si\u0119 z tym, \u017ce pobrana przez Ciebie, bezp\u0142atna gra na telefon, po czasie okazywa\u0142a si\u0119 nie by\u0107 w pe\u0142ni darmowa? M\u00f3wi\u0119 tutaj o grach z rozwi\u0105zaniem typu: masz 5 \u017cy\u0107, ale jak je stracisz, to obejrzyj reklam\u0119 i spr\u00f3buj ponownie, lub graj dalej po wykupieniu \u201ez\u0142otych monet\u201d, za prawdziwe pieni\u0105dze. W tym w\u0142a\u015bnie miejscu CTA ma sw\u00f3j udzia\u0142. Z jednej strony daje Ci mo\u017cliwo\u015b\u0107 wyboru reklamy: \u201ePoddaj si\u0119!\u201d, za\u015b z drugiej nak\u0142ania aby gra\u0107 dalej, bez utraty poziomu, czy dobrej passy: \u201eKontynuuj! 25 z\u0142otych monet\u201d. Na pierwszy rzut oka wydaje si\u0119 by\u0107 oczywiste, \u017ce woleliby\u015bmy ju\u017c zacz\u0105\u0107 od nowa, byleby nie traci\u0107 tych paru groszy, lecz wyniki z r\u00f3\u017cnego typu bada\u0144 wykazuj\u0105, \u017ce dobre zastosowanie gry s\u0142\u00f3w jak w powy\u017cszym wypadku oraz dochodz\u0105ca do tego frustracja graczy po ka\u017cdej przegranej, rzeczywi\u015bcie nak\u0142aniaj\u0105 ich do zakupu \u201ez\u0142otych monet\u201d i kontynuowanie rozgrywki. Dlatego wa\u017cne jest, aby stosowa\u0107 CTA w dobrze wyznaczonym miejscu:<\/p>\n\n\n\n<ol>\n<li>Strony internetowe \u2013 nag\u0142\u00f3wek, link, button, pop-up np. czytaj dalej, kliknij aby odebra\u0107 rabat;<\/li>\n\n\n\n<li>Newsletter \u2013 obrazek, button, rabat, link;<\/li>\n\n\n\n<li>Reklamy internetowe \u2013 nak\u0142aniamy u\u017cytkownika do konkretnej reakcji poprzez formie graficzn\u0105, b\u0105d\u017a wideo;<\/li>\n\n\n\n<li>itd.<\/li>\n<\/ol>\n","protected":false},"excerpt":{"rendered":"<p>G\u0142\u00f3wnym zadaniem CTA (ang. Call to Action) jest wezwanie do dzia\u0142ania. Celem takiego wezwania jest przede wszystkim nak\u0142onienie u\u017cytkownika do wykonania konkretnego dzia\u0142ania, takiego jak np. klikni\u0119cie w przycisk, wys\u0142anie formularza, zarejestrowanie si\u0119 na stronie, pobranie aplikacji, czy te\u017c kupno. Z CTA mo\u017cesz zetkn\u0105\u0107 si\u0119 najcz\u0119\u015bciej pod postaci\u0105 wyrazistego napisu, b\u0105d\u017a przycisku zawieraj\u0105cego nast\u0119puj\u0105cy tekst: czytaj dalej, zam\u00f3w, skorzystaj ju\u017c teraz itd.<\/p>\n","protected":false},"author":2,"featured_media":6715,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"categories":[121],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v21.8 (Yoast SEO v23.5) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Czym jest Call to Action? 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