{"id":3680,"date":"2021-04-29T14:00:00","date_gmt":"2021-04-29T12:00:00","guid":{"rendered":"https:\/\/megamo.eu\/remarketing\/"},"modified":"2024-05-29T14:57:30","modified_gmt":"2024-05-29T12:57:30","slug":"remarketing","status":"publish","type":"post","link":"https:\/\/megamo.eu\/pl\/remarketing\/","title":{"rendered":"Remarketing"},"content":{"rendered":"\n

<\/i> 3 min czytania<\/h3>
<\/div>\n\n\n\n

Preferujesz obejrze\u0107 na ten temat film? Obejrzyj go na naszym kanale:<\/strong><\/em> https:\/\/youtu.be\/O77HpENWZQk<\/a><\/p>\n\n\n\n

Ka\u017cda firma ma swoj\u0105 w\u0142asn\u0105 reklam\u0119<\/strong>. Jest ona dobrym sposobem na promowanie<\/strong> swoich produkt\u00f3w, jak i zach\u0119canie potencjalnych klient\u00f3w do ich zakupu. Wiele os\u00f3b twierdzi, \u017ce nie znosi reklam, ale czy w rzeczywisto\u015bci tak naprawd\u0119 jest? Gdyby nie reklamy nie posiada\u0142by\u015b wi\u0119kszo\u015bci rzeczy jakie w tej chwili posiadasz. Tak wi\u0119c, jak skutecznie dociera\u0107 do klient\u00f3w aby przyci\u0105gn\u0105\u0107 ich uwag\u0119? Jednym ze sposob\u00f3w jest remarketing<\/strong>.<\/p>\n\n\n\n

Je\u015bli prowadzisz sklep internetowy zapewne s\u0142ysza\u0142e\u015b o Google Ads<\/strong> (dawniej Google AdWords). System o kt\u00f3rym mowa pozwala na emisj\u0119 reklam w postaci tekstowej, graficznej oraz video. Najcz\u0119\u015bciej spotykane s\u0105 kampanie w sieci wyszukiwania Google na g\u00f3rze i na dole strony oznaczone zielonym znakiem \u201ereklama\u201d. Z reklamami Google Ads natkniemy si\u0119 w trakcie surfowania po internecie. Na wielu stronach znajdziemy powierzchnie reklamowe, na kt\u00f3rych wy\u015bwietlaj\u0105 si\u0119 banery. Banery te s\u0142u\u017c\u0105 do wy\u015bwietlania przekierowa\u0144 do witryn sklepowych i mog\u0105 one przybiera\u0107 r\u00f3\u017cn\u0105 form\u0119, o kt\u00f3rych mowa by\u0142a wcze\u015bniej.<\/p>\n\n\n\n

Google Ads w ramach swojego programu reklamowego posiada rodzaj kampanii nazywany remarketingiem. Taka kampania<\/strong> powtarza przekaz reklamowy u\u017cytkownikowi, kt\u00f3ry odwiedzi\u0142 stron\u0119 firmy b\u0105d\u017a stron\u0119 produktu, co przy du\u017cej ilo\u015bci reklam pozwala na \u0142atwiejszy spos\u00f3b dotarcia do klienta przyczyniaj\u0105c si\u0119 do zwi\u0119kszenia sprzeda\u017cy. Je\u015bli kto\u015b odwiedzi\u0142 Twoj\u0105 stron\u0119, przegl\u0105da\u0142 jej zawarto\u015b\u0107 i wykaza\u0142 zainteresowanie np. klikaj\u0105c w konkretny produkt, ogl\u0105daj\u0105c film na stronie b\u0105d\u017a na Facebooku, remarketing ma na celu dotarcie do takich os\u00f3b.<\/p>\n\n\n\n

Ale jak w\u0142a\u015bciwie dzia\u0142a remarketing?<\/h3>\n\n\n\n

Mo\u017cesz podpi\u0105\u0107 oprogramowanie do remarketingu do poszczeg\u00f3lnych podstron Twojej witryny. Najbardziej znanym dla wielu firm motywem jest \u015bledzenie koszyka klient\u00f3w. Wykorzystanie tego manewru zwraca si\u0119 do os\u00f3b, kt\u00f3re porzuci\u0142y sw\u00f3j koszyk, wy\u015bwietlaj\u0105c reklamy w postaci produkt\u00f3w, kt\u00f3re prawie zosta\u0142y zakupione.<\/p>\n\n\n\n

Remarketing mo\u017cna wykorzysta\u0107 r\u00f3wnie\u017c do konkretnych produkt\u00f3w b\u0105d\u017a kategorii. Za\u0142\u00f3\u017cmy, \u017ce prowadzisz sprzeda\u017c sprz\u0119tu RTV. Chcesz zwi\u0119kszy\u0107 sprzeda\u017c telewizor\u00f3w wi\u0119c mo\u017cesz stworzy\u0107 kampani\u0119 remarketingow\u0105, kt\u00f3ra b\u0119dzie zwi\u0105zana ze s\u0142owem kluczowym \u201etelewizor\u201d. Uwzgl\u0119dnia\u0107 b\u0119dzie tych u\u017cytkownik\u00f3w, kt\u00f3rzy przegl\u0105dali Twoj\u0105 witryn\u0119 w poszukiwaniu ofert telewizor\u00f3w. Dzi\u0119ki temu wy\u017cej wspomniane oferty telewizor\u00f3w b\u0119d\u0105 wy\u015bwietla\u0142y si\u0119 w formie reklam na innych stronach internetowych danej osobie, kt\u00f3ra b\u0119dzie serfowa\u0107 po sieci.<\/p>\n\n\n\n

Wykorzystuj\u0105c remarketing<\/strong> w po\u0142\u0105czeniu z innymi chwytami marketingowymi np. wspomnienie w reklamach o zni\u017ckach b\u0105d\u017a darmowych dostawach, jeste\u015b w stanie zach\u0119ci\u0107 do kupna potencjalnego klienta.<\/p>\n","protected":false},"excerpt":{"rendered":"

Ka\u017cda firma ma swoj\u0105 w\u0142asn\u0105\u00a0reklam\u0119. Jest ona dobrym sposobem na\u00a0promowanie\u00a0swoich produkt\u00f3w, jak i zach\u0119canie potencjalnych klient\u00f3w do ich zakupu. Wiele os\u00f3b twierdzi, \u017ce nie znosi reklam, ale czy w rzeczywisto\u015bci tak naprawd\u0119 jest? Gdyby nie reklamy nie posiada\u0142by\u015b wi\u0119kszo\u015bci rzeczy jakie w tej chwili posiadasz. Tak wi\u0119c, jak skutecznie dociera\u0107 do klient\u00f3w aby przyci\u0105gn\u0105\u0107 ich uwag\u0119? Jednym ze sposob\u00f3w jest\u00a0remarketing.<\/p>\n","protected":false},"author":2,"featured_media":2281,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"categories":[120],"tags":[],"yoast_head":"\nRemarketing<\/title>\n<meta name=\"description\" content=\"Remarketing to \u015bwietna opcja do reklamowania swojego sklepu.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/megamo.eu\/pl\/remarketing\/\" \/>\n<meta property=\"og:locale\" content=\"pl_PL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Remarketing\" \/>\n<meta property=\"og:description\" content=\"Remarketing to \u015bwietna opcja do reklamowania swojego sklepu.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/megamo.eu\/pl\/remarketing\/\" 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