{"id":3674,"date":"2021-06-29T11:21:00","date_gmt":"2021-06-29T09:21:00","guid":{"rendered":"https:\/\/megamo.eu\/customer-intelligence-and-marketing-automation-the-edrone-example\/"},"modified":"2024-05-29T14:57:26","modified_gmt":"2024-05-29T12:57:26","slug":"customer-intelligence-i-marketing-automation-na-przykladzie-edrone","status":"publish","type":"post","link":"https:\/\/megamo.eu\/pl\/customer-intelligence-i-marketing-automation-na-przykladzie-edrone\/","title":{"rendered":"Customer intelligence i marketing automation na przyk\u0142adzie edrone"},"content":{"rendered":"\n<h3><i class=\"icon-clock\"><\/i>&ensp;5 min czytania<\/h3><div class=\"entry-divider is-divider small\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-customer-intelligence\">Customer intelligence<\/h3>\n\n\n\n<p>Je\u015bli posiadasz eSklep i zastanawiasz si\u0119 jak pozyska\u0107 dane na temat &#8211; czym najbardziej zainteresowani s\u0105 Twoi klienci lub jak cz\u0119sto odwiedzaj\u0105 Twoj\u0105 stron\u0119 \u2013 Customer Intelligence jest dla Ciebie idealnym rozwi\u0105zaniem.<\/p>\n\n\n\n<p><em>Czym jest Customer Intelligence?<\/em><\/p>\n\n\n\n<p>Customer Intelligence to grupa proces\u00f3w marketingowych, kt\u00f3re pozwalaj\u0105 planowa\u0107 i nawi\u0105zywa\u0107 relacje z klientami. Dzi\u0119ki danym historycznym b\u0119dziesz w stanie wej\u015b\u0107 w interakcje z klientami, wykorzystuj\u0105c to do dalszych dzia\u0142a\u0144 marketingowych.<\/p>\n\n\n\n<p>Ka\u017cda interakcja Twojego klienta z eSklepem zostanie odnotowana w systemie. Klienci odwiedzaj\u0105cy Twoj\u0105 witryn\u0119 b\u0119d\u0105 przydzielani automatycznie do r\u00f3\u017cnych sekcji takich jak: cz\u0119stotliwo\u015b\u0107 odwiedzania strony, warto\u015b\u0107 zakup\u00f3w, ulubione kategorie, a nawet aktywno\u015b\u0107 w mediach spo\u0142eczno\u015bciowych. Korzystaj\u0105c z us\u0142ugi pozyskasz dost\u0119p do szerokiej bazy danych behawioralnych oraz transakcyjnych, dzi\u0119ki kt\u00f3rej mo\u017cesz podj\u0105\u0107 kroki w lepszym promowaniu swojego eSklepu dostosowuj\u0105c witryn\u0119 pod swoich klient\u00f3w np. wy\u015bwietlaj\u0105c tre\u015bci dopasowane pod ka\u017cdego u\u017cytkownika. Klienci oczekuj\u0105 zaanga\u017cowania, aktualnych tre\u015bci i docierania do nich. Im \u0142atwiejszy dost\u0119p do poszukiwanej przez niego tre\u015bci tym wi\u0119ksza szansa na potencjalny zakup. Reklama jest podstaw\u0105 ka\u017cdej dzia\u0142alno\u015b\u0107, dopasowana pod dobra klienta przyniesie same korzy\u015bci. Wykorzystuj\u0105c Customer Intelligence dostaniesz dost\u0119p do bazy danych identyfikuj\u0105cych u\u017cytkownika kiedy:<\/p>\n\n\n\n<ul>\n<li>dokona zakupu,<\/li>\n\n\n\n<li>zaloguje si\u0119 lub zarejestruje,<\/li>\n\n\n\n<li>u\u017cytkownik z Twojej listy otworzy wiadomo\u015b\u0107 email,<\/li>\n\n\n\n<li>korzysta z wielu urz\u0105dze\u0144,<\/li>\n\n\n\n<li>wcze\u015bniej odwiedzi\u0142 Twoj\u0105 stron\u0119.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-marketing-automation\">Marketing automation<\/h3>\n\n\n\n<p>Marketing to dziedzina, kt\u00f3ra szczeg\u00f3lnie w ostatnim czasie, rozwija si\u0119 bardzo dynamicznie. W obecnych czasach wiele rzeczy zostaje zautomatyzowanych, tak samo dzieje si\u0119 w przypadku marketingu. Automatyzacja wykorzystuje r\u00f3\u017cnego rodzaju narz\u0119dzia oraz oprogramowania, dzi\u0119ki kt\u00f3rym mo\u017cna znacz\u0105co przyspieszy\u0107 proces sprzeda\u017cy towaru.<\/p>\n\n\n\n<p><em>Czym jest Marketing Automation?<\/em><\/p>\n\n\n\n<p>Jest to automatyczny system, kt\u00f3ry zbiera i przetwarza dane, odnosz\u0105c si\u0119 do r\u00f3\u017cnych indywidualnych klient\u00f3w. Skutecznie u\u0142atwia firmom dotarcie do klient\u00f3w za pomoc\u0105 zautomatyzowanych dzia\u0142a\u0144 marketingowych, reklamowych jak i sprzeda\u017cowych w celu uzyskania zainteresowania. Dzi\u0119ki tym dzia\u0142aniom nie b\u0119dziesz musia\u0142 wprowadza\u0107 danych r\u0119cznie, analiza danych r\u00f3wnie\u017c jest zautomatyzowana. Identyfikacj\u0105 klient\u00f3w zajmuje si\u0119 oprogramowanie, wykorzystuj\u0105 r\u00f3\u017cnego rodzaju kryteria np. bierze pod uwag\u0119 wiek klienta, jego p\u0142e\u0107, miejsce zamieszkania. Dlatego przekaz marketingowy adresowany do takiego klienta jest spersonalizowany.<\/p>\n\n\n\n<p><em>System E-mail Marketing Automation<\/em><\/p>\n\n\n\n<p>Czego oczekuje odbiorca otrzymuj\u0105c m\u00f3j newsletter i w jaki spos\u00f3b dostarcza\u0107 ciekawe i przyci\u0105gaj\u0105ce tre\u015bci swoim subskrybentom?<\/p>\n\n\n\n<p>Celem E-mail Marketingu jest wysy\u0142anie kampanii, kt\u00f3re b\u0119d\u0105 zach\u0119ca\u0107 Twoich odbiorc\u00f3w. E-mail Marketing dla eSklepu mo\u017cna bardzo \u0142atwo zintegrowa\u0107 dzi\u0119ki zastosowaniu odpowiednich wtyczek. Wtyczka Marketing Automation pozwala m.in. na automatyczne wstawianie skrypt\u00f3w monitoruj\u0105cych do kontakt\u00f3w np. adresy email, a tak\u017ce na integrowanie formularzy rejestracji i logowania.<\/p>\n\n\n\n<p>Z E-mail Marketing Automation dowiesz si\u0119 co wydarzy\u0142o si\u0119 z Twoim mailem po jego wys\u0142aniu np. czy odbiorca go otworzy\u0142, poznasz zachowanie odbiorcy po klikni\u0119ciu przez niego w link umieszczony przez Ciebie w mailu. B\u0119dziesz posiada\u0142 informacje, kt\u00f3re strony Twojej witryny zosta\u0142y odwiedzone oraz sprawdzisz konwersj\u0119 swoich kampanii Email Marketingowych. Wiedz\u0105c jakie kroki wykona\u0142 Tw\u00f3j odbiorca b\u0119dziesz m\u00f3g\u0142:<\/p>\n\n\n\n<ul>\n<li>wys\u0142a\u0107 kampanie oparte na danych behawioralnych z Twojej witryny internetowej,<\/li>\n\n\n\n<li>dosy\u0142a\u0107 rekomendacje produkt\u00f3w na bazie ostatnich zakup\u00f3w Twojego klienta,<\/li>\n\n\n\n<li>wykorzysta\u0107 autorespondery z tre\u015bciami dopasowanymi do potrzeb odbiorc\u00f3w, zach\u0119caj\u0105ce do dalszych dzia\u0142a\u0144,<\/li>\n\n\n\n<li>personalizowa\u0107 wiadomo\u015bci bazuj\u0105c na rzeczywistych preferencjach Twoich odbiorc\u00f3w,<\/li>\n\n\n\n<li>wysy\u0142a\u0107 tre\u015bci, kt\u00f3rymi ludzie b\u0119d\u0105 zainteresowani.<\/li>\n<\/ul>\n\n\n\n<p>Je\u015bli jeste\u015b zainteresowany tematem i chcia\u0142by\u015b wykorzysta\u0107 potencja\u0142 opisanych wy\u017cej system\u00f3w, zapoznaj si\u0119 z ofert\u0105 edrone. Na ich stronie znajduje si\u0119 r\u00f3wnie\u017c wiele innych produkt\u00f3w, kt\u00f3re mog\u0105 u\u0142atwi\u0107 poruszanie si\u0119 w \u015bwiecie marketingu.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Customer Intelligence to grupa proces\u00f3w marketingowych, kt\u00f3re pozwalaj\u0105 planowa\u0107 i nawi\u0105zywa\u0107 relacje z klientami. Dzi\u0119ki danym historycznym b\u0119dziesz w stanie wej\u015b\u0107 w interakcje z klientami, wykorzystuj\u0105c to do dalszych dzia\u0142a\u0144 marketingowych.<\/p>\n","protected":false},"author":2,"featured_media":2318,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"categories":[120],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v21.8 (Yoast SEO v23.5) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Customer intelligence i marketing automation na przyk\u0142adzie edrone<\/title>\n<meta name=\"description\" content=\"Czym jest inteligencja klienta i automatyzacja marketingu?\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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